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  • NEW ARRIVALS expand
    • NEW HATS
    • NEW APPAREL
  • HATS expand
    Kids Hats
    • Toddler Flat Brim Snapbacks
    • Youth Flat Brim Snapbacks
    • Youth Trucker Hats
    • Kids Sun Hats
    Adult Hats
    • Adult Flat Brim Snapbacks
    • Adult Curved Bill Snapbacks
    • Adult Trucker Hats
    • Adult Flexfit Hats
    • Adult Beanies
    • Adult Sun Hats
    • Adult Caps & Visors
    Straw Hats
  • APPAREL expand
    Kids
    • Baby
    • Toddler
    • Youth
    Women
    • Women's Tanks
    • Women's Tops + Bodysuits
    • Women's Hoodies
    • Women's Bottoms
    Men/Unisex
    • Men's Tanks
    • Men's Tops
    • Men's Hoodies
    • Men's Bottoms
  • Decal Stickers expand
    • OG Shapes Collection
    • ANXD x Soley Aloha
    • Eduardo Bolioli x Soley Aloha
  • Fashion Accessories expand
    • Bags
    • Belts
    • Socks
  • Jewelry
  • Home Goods expand
    • Coloring Books
    • Drinkware and Speakers
    • Key Chains
    • Local Grown Tea
    • Magnets
    • Patches
    • Soaps and Candles
    • Sunscreen
  • UPF Sun Shop
  • SALE expand
    • Mens/Unisex Sale
    • Womens Sale
    • Keiki Sale (Youth/Toddler)
    • Sale Accessories

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