We partner with brands we trust based on real stories and a mutual appreciation for our planet. Select brands are available exclusively in-store, while others are stocked regularly online. Thank you for shopping with us - and for supporting the community we've built together.

Read about a few of the companies below ↓

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Project Reef

Promoted by the County of Maui and backed by Forbes, Project Reef provides mineral and reef-safe sunscreen with B corp certification. SPF and Aftersun made with intention.

Why we ♡ them...

This brand is based on Maui's South Shore and highly values it's environmental impact. Each purchase funds the removal of 1lb of ocean-bound plastic and supports coastal cleanup initiatives with partner Tidey Ocean.

Oneloa

Oneloa is a family-run company here on the island of Maui. They take pride in providing a unique and quality handmade product.

Why we ♡ them...

   Oneloa is Hawaiian for “long, sandy beach,” and much of the inspiration comes from the vibrant colors, landscape, and lifestyle of the islands. The bouique carries the custom made wet/dry bags, clutches, and coin purses. 

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Zeal Optics

Based in Colorado and offering premium, polarized, plant-based sunglasses for adults.

Why we ♡ them...

Zeal sunnies are constructed with 45% plant-based materials and 1% of gross sales are donated to environmental causes that protect our Earth.

Locals

Solid Hawai'i roots and inspired by slow Hilo days. Slippahs made for the whole 'ohana.

Why we ♡ them...

Classic styles built for island life. Light, tough and super comfy. Try 'em out!

Maui Jims

Founded in Lahaina, Maui in the 80s, Maui Jims have upheld their reputation as the best polarized sunnies on the market. Their Polarized Plus 2 technology enhances life's brightness for all daily adventures while simultaneously protecting your eye health.

Why we ♡ them...

Superior clarity, color and detail with every style. Competitive warranty and superior customer service! Each pair is of the highest quality being made in Italy or Japan.

Maui Soap Co.

Maui Soap Co. was built on the tropical beaches of Maui, by husband and wife with a dream to reinvent the old-fashioned bar soap by improving its formula using skin loving Hawaiian botanicals.

Why we ♡ them...

A portion of all sales are donated to wildlife conservation charities as a way to protect the animals we love. When you purchase a product from Maui Soap Co, you not only get a beautiful handcrafted soap but also help us in our mission as a portion of every sale goes to a worthwhile environmental charity.

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Mission Belts

A one-size fits all creation with modern technology. No holes, no fuss, just cut to your desired length once. Our customers say these belts last them for years!

Why we ♡ them...

A dollar from every belt goes to fight hunger and poverty worldwide. Each purchase makes a difference through groups like Kiva which micro-lend directly to individuals.